Brand | Irresistable Influence

“Christian” is a loaded word, bringing to mind the best or the worst images.
Where did that word come from? Who coined the term? What is it supposed to mean?
Over the course of several weeks, we will re-examine the “Christian” brand -
and discover what it must mean if we claim it.

The Jesus brand is challenging and irresistible. When Jesus came, he was irresistible because he was not balanced. He was ALL grace and ALL truth. That’s where we are to be. Challenging. But we need it and the world needs it. What will it require of me to embrace the tension of living like Jesus in this way?

Message Notes

The Word became flesh and made his dwelling among us. We have seen his glory, the glory of the one and only Son, who came from the Father, full of grace and truth.
John 1:14

Jesus said our brand is to love the way he loved.

So where’s the list?

If you want to know what Jesus meant, watch what Jesus did.
Andy Stanley

Jesus was 100% grace AND 100% truth.

Jesus called sin, sin. Truth.

Jesus knew sin was so destructive that only he could pay for it—and he did. Grace.

And now we are his imitators, stamped with his love brand. Full of grace and truth.

A grace-starved, truth-starved world needs Jesus, full of grace and truth.
Randy Alcorn